Samsung’s big bet on foldable phones paid off

davidwarni January 3, 2022 2 min read

If you are a little worried when the telephone manufacturer starts revealing and launching a foldable smartphone, you are certainly not alone. For some, it seems like the world smartphone manufacturer is looking to make a niche instead of filling the need with a foldable smartphone, but over time and this design becomes finer, we began to see some very cool devices. It seems that entering the world of folding is a good step for Samsung, at least, because the company shares some rather impressive milestones today.

Samsung shared this milestone in the post to the Samsung newsroom. The article is mostly originating as a congratulations of the congratulations that trace the Samsung steps from the folding idea of folding through the final release of the Galaxy Fold – the first consumer folding smartphone Samsung – and up to newer folding devices such as Galaxy Z Flip 3.

While it can make a good walking memory that offers some insight into the development of this folding cellphone, we find a good news of very interesting information. In the article, Samsung claims that the Galaxy Z Flip 3 has encouraged a number of surprising people to replace smartphone brands.

“This unprecedented boost of innovation has triggered a folded demand for folded devices, bringing more users to the Galaxy family than before,” Samsung wrote. “Compared to the Galaxy Note20, Samsung has increased by 150 percent in consumers who replace smartphone brands for Galaxy Z Flip3, and a 140 percent increase compared to the Galaxy S21.”

There are footnotes there who say this information comes from a large Samsung data center, so this is in-house statistics. However, impressive that Z Flip 3 seems to tease more people from other devices than Galaxy S21 and Galaxy Note 20 – two flagships – managed.

Maybe it was because the fold like Z Flip 3 was a novel, but the results of the Samsung buyer survey suggested it could be more than that. Those who buy Z Flip 3, for example, told Samsung that “design full of styles, portability, and innovative folding form factors are upper drivers behind the purchase” from the phone, while the Samsung Galaxy Z Fold 3 buyers are interested in the phone. Because of the “large screen to see content, multitasking capabilities, and productivity features.”

Even though Samsung’s news post was a little too full of PR speaking for our taste, it seemed that the company would be to something with a folding telephone. From here, Samsung said that it would continue to grow segments, partly by collaborating with application developers and “invest in R & D.”

One Samsung partnership makes a special note is his team with Google, which sees them both make a guide for applications running on folding screen devices earlier this year. If there are previous questions, it seems safe to assume that the fold will be the center of Samsung’s smartphone strategy moving forward, so we can hope to see more of these devices in the future.